Journal of Advertising
Volume 52, 2023 - Issue 2
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Original Research Articles
Too Close to the Ego: Narcissists’ Affective Reaction to Advertising Depends on Its Relevance to Self-Image
Yang HeBelmont University, Nashville, Tennessee, USACorrespondence[email protected]
https://orcid.org/0000-0002-9218-4243View further author information
Pages 264-278
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Received 04 Feb 2021, Accepted 06 Jan 2022, Published online: 15 Feb 2022
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