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Journal of Advertising Volume 51, 2022 - Issue 5
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SPECIAL SECTION: REIMAGINING ADVERTISING RESEARCH: 50 YEARS AND BEYOND

The Future of Dataveillance in Advertising Theory and Practice

Joanna Strycharza University of Amsterdam, Amsterdam, the NetherlandsCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7739-3349View further author information
ORCID Icon &
Claire M. Segijnb University of Minnesota, Twin Cities, Minnesota, USAORCID Iconhttps://orcid.org/0000-0002-2424-5737View further author information
ORCID Icon
Pages 574-591 | Received 07 Dec 2021, Accepted 01 Aug 2022, Published online: 16 Sep 2022

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