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Journal of Advertising Volume 53, 2024 - Issue 1
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ORIGINAL RESEARCH ARTICLES

Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions

Melanie HirschUniversity of Vienna, Vienna, AustriaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0705-084XView further author information
ORCID Icon,
Marlis StubenvollUniversity of Vienna, Vienna, AustriaORCID Iconhttps://orcid.org/0000-0003-1870-0403View further author information
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Alice BinderUniversity of Vienna, Vienna, AustriaORCID Iconhttps://orcid.org/0000-0003-3266-8614View further author information
ORCID Icon &
Jörg MatthesUniversity of Vienna, Vienna, AustriaORCID Iconhttps://orcid.org/0000-0001-9408-955XView further author information
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Pages 19-35 | Received 28 Jan 2022, Accepted 11 Jan 2023, Published online: 23 Mar 2023

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