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Journal of the Operational Research Society Volume 72, 2021 - Issue 3
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Original Articles

Online-offline competitive pricing with reference price effect

Ningning Wanga School of Business, Anhui University, Hefei, China
,
Ting Zhangb School of Management, Shanghai University, Shanghai, ChinaCorrespondence[email protected]
,
Xiaowei Zhuc West Chester University of Pennsylvania College of Business and Public Affairs, West Chester, PA, USAORCID Iconhttps://orcid.org/0000-0003-3823-1763
ORCID Icon &
Peimiao Lib School of Management, Shanghai University, Shanghai, China
Pages 642-653 | Received 31 Jul 2018, Accepted 17 Nov 2019, Published online: 05 Feb 2020

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