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Journal of the Operational Research Society Volume 72, 2021 - Issue 5: Special Issue Data Science for Better Productivity
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Special Issue on Data Science for Better Productivity

Improving productivity in Hollywood with data science: Using emotional arcs of movies to drive product and service innovation in entertainment industries

Marco Del Vecchioa Apple UK, Cambridge, United Kingdom of Great Britain and Northern IrelandView further author information
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Alexander Kharlamovb Aston Business School, Birmingham, United Kingdom of Great Britain and Northern IrelandCorrespondence[email protected]
View further author information
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Glenn Parryc Surrey Business School, Guildford, United Kingdom of Great Britain and Northern IrelandView further author information
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Ganna Pogrebnad University of Birmingham, Birmingham, United Kingdom of Great Britain and Northern Ireland;e The Alan Turing Institute, London, United Kingdom of Great Britain and Northern IrelandView further author information
Pages 1110-1137 | Received 31 Jan 2019, Accepted 11 Dec 2019, Published online: 02 Mar 2020

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