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The Service Industries Journal Volume 29, 2009 - Issue 12
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Original Articles

The impact of brand equity on brand preference and purchase intentions in the service industries

Hsin Hsin Chang Department of Business Administration, National Cheng Kung University, 1 University Road, Tainan City, 70101, Taiwan, Republic of ChinaCorrespondence[email protected]
&
Ya Ming Liu Department of Economics, National Cheng Kung University, 1 University Road, Tainan City, 70101, Taiwan, Republic of China
Pages 1687-1706 | Received 24 Dec 2006, Accepted 01 Mar 2007, Published online: 02 Nov 2009

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