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The Service Industries Journal Volume 41, 2021 - Issue 5-6
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Articles

Perceived retailer innovativeness and brand equity: mediation of consumer engagement

感知零售商创新性与品牌资产：消费者参与的调节

Nor Asiah Omara School of Management, Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Selangor, MalaysiaCorrespondence[email protected]
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,
Ahmad Sabri Kassimb Majlis Amanah Rakyat, Kuala Lumpur, MalaysiaView further author information
,
Syed Shah Alamc Graduate School of Business, Universiti Kebangsaan Malaysia, Selangor, MalaysiaView further author information
&
Zuraidah Zainold Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, Perak, MalaysiaView further author information
Pages 355-381 | Received 30 Mar 2018, Accepted 05 Nov 2018, Published online: 26 Nov 2018

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