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Research Article

How multi-actor resources create value for live streaming platforms: the mediating role of engaged spectators

基于多角色资源的直播平台价值创造机制：考虑顾客契合的中介作用

Yafei Liua School of Economics and Management, China University of Geosciences (Beijing), Beijing, People’s Republic of ChinaView further author information
,
Mingli Zhangb School of Economics and Management, Beihang University, Beijing, People’s Republic of ChinaCorrespondence[email protected]
View further author information
,
Mu Huc China Academy of Information and Communication Technologies, Beijing, People’s Republic of ChinaView further author information
&
Tong Qiaod Organization Department of Dongcheng District Committee of Beijing, Beijing, People’s Republic of ChinaView further author information
Received 30 Nov 2022, Accepted 27 Jan 2024, Published online: 16 Feb 2024

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