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International Journal of Advertising
The Review of Marketing Communications
Volume 35, 2016 - Issue 2
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Original Articles

Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States

Nadia I. SabourJyväskylä University School of Business and Economics, P.O. Box 35, FI-40014, University of Jyväskylä, FinlandCorrespondence[email protected] [email protected]
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Deepa PillaiCollege of Business and Management, Northeastern Illinois University, 5500 North St. Louis Avenue, Chicago, IL60625, USAView further author information
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Giacomo GistriDepartment of Political Science, Communication and International Relations, University of Macerata, via Don Minzoni 2, 62100Macerata, ItalyView further author information
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Siva K. BalasubramanianIIT Stuart School of Business, 565 W Adams, Chicago, IL60661, USAView further author information
Pages 362-387 | Received 26 Aug 2013, Accepted 06 Mar 2015, Published online: 22 Apr 2015

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