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International Journal of Advertising
The Review of Marketing Communications
Volume 38, 2019 - Issue 2
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Articles

The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites

Brahim ZaroualiDepartment of Communication Studies, University of Antwerp, Antwerp, BelgiumCorrespondence[email protected]
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,
Karolien PoelsDepartment of Communication Studies, University of Antwerp, Antwerp, BelgiumView further author information
,
Michel WalraveDepartment of Communication Studies, University of Antwerp, Antwerp, BelgiumView further author information
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Koen PonnetDepartment of Communication Studies, University of Antwerp, Antwerp, Belgium;Department of Communication Sciences, Ghent University, Ghent, BelgiumView further author information
Pages 316-335 | Received 11 Nov 2016, Accepted 14 Dec 2017, Published online: 22 Jan 2018

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