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International Journal of Advertising
The Review of Marketing Communications
Volume 38, 2019 - Issue 1
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Articles

Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising

Matthew O. PetersonDepartment of Graphic Design and Industrial Design, College of Design, North Carolina State University, Raleigh, NC, USACorrespondence[email protected]
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Pages 67-96 | Received 28 Jul 2016, Accepted 25 Feb 2018, Published online: 23 Apr 2018

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