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International Journal of Advertising
The Review of Marketing Communications
Volume 39, 2020 - Issue 8: Advertising in China ; Guest Editors: Shaoming Zou and Lefa Teng
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Articles

Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting

Zhuomin ShiBusiness School, Sun Yat-sen University, Guangzhou, ChinaView further author information
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Caiyun ZhangBusiness School, Sun Yat-sen University, Guangzhou, ChinaCorrespondence[email protected]
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Liangyu WuBusiness School, Sun Yat-sen University, Guangzhou, ChinaView further author information
Pages 1274-1300 | Received 17 Apr 2019, Accepted 07 Apr 2020, Published online: 21 Apr 2020

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