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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 7
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Research Article

Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers

Hye Jin Yoona Department of Advertising & Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, USAView further author information
,
Sukki Yoonb Department of Marketing, College of Business, Bryant University, Smithfield, RI, USAView further author information
,
Srdan Zdravkovicb Department of Marketing, College of Business, Bryant University, Smithfield, RI, USAView further author information
,
Ivana Kursan Milakovicc Faculty of Economics, Business and Tourism, University of Split, Split, CroatiaView further author information
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Dario Miocevicc Faculty of Economics, Business and Tourism, University of Split, Split, CroatiaORCID Iconhttps://orcid.org/0000-0003-4895-7090View further author information
ORCID Icon &
Yung Kyun Choid Department of Advertising and PR, Dongguk University, Jung-gu, Seoul, KoreaCorrespondence[email protected]
View further author information
Pages 1047-1072 | Received 18 Nov 2019, Accepted 22 Sep 2020, Published online: 23 Oct 2020

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