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International Journal of Advertising
The Review of Marketing Communications
Volume 41, 2022 - Issue 8
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ICORIA special section

Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing

Tim Wulfa Department of Media and Communication, LMU Munich, Munich, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2671-5106View further author information
ORCID Icon,
Brigitte Naderera Department of Media and Communication, LMU Munich, Munich, GermanyORCID Iconhttps://orcid.org/0000-0002-7256-7941View further author information
ORCID Icon,
Zoe Olbermannb Department of Media and Business Communication, University of Würzburg, Würzburg, GermanyView further author information
&
Julian Hohnera Department of Media and Communication, LMU Munich, Munich, GermanyView further author information
Pages 1433-1453 | Received 30 Jul 2021, Accepted 09 Mar 2022, Published online: 05 Apr 2022

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