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International Journal of Advertising
The Review of Marketing Communications
Volume 43, 2024 - Issue 3
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Articles

The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing

Longzhao ZhengSchool of Journalism and Communication, Xiamen University, Xiamen, ChinaView further author information
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Bingrui HuangSchool of Journalism and Communication, Xiamen University, Xiamen, ChinaView further author information
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Hongfeng QiuSchool of Journalism and Communication, Xiamen University, Xiamen, ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8490-5522View further author information
ORCID Icon &
Haiqing BaiSchool of Journalism and Communication, Xiamen University, Xiamen, ChinaView further author information
Pages 554-579 | Received 16 Aug 2022, Accepted 17 Jun 2023, Published online: 28 Jun 2023

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