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Journal of Marketing Management Volume 31, 2015 - Issue 13-14: Sustainable Consumption: Activism, Innovation and Brands
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Articles

Flying in the face of environmental concern: why green consumers continue to fly

Seonaidh McDonaldInstitute for Management, Governance and Society, Robert Gordon University, UKCorrespondence[email protected]
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Caroline J. OatesManagement School, University of Sheffield, UKView further author information
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Maree ThyneDepartment of Marketing, University of Otago, New ZealandView further author information
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Andrew J. TimmisManagement School, University of Sheffield, UKView further author information
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Claire CarlileClaire Carlile Marketing, UKView further author information
Pages 1503-1528 | Published online: 13 Aug 2015

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