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Journal of Marketing Management Volume 38, 2022 - Issue 17-18
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Research Article

Reassembling the elderly consumption ensemble: retaining independence through smart assisted living technologies

Anna Schneider-KampDepartment of Marketing & Management, University of Southern Denmark, Odense, DenmarkCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9822-6996View further author information
ORCID Icon &
Søren AskegaardDepartment of Marketing & Management, University of Southern Denmark, Odense, DenmarkORCID Iconhttps://orcid.org/0000-0001-9279-4706View further author information
ORCID Icon
Pages 2011-2034 | Received 13 Jul 2021, Accepted 09 Mar 2022, Published online: 18 Jul 2022

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