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Health Marketing Quarterly Volume 32, 2015 - Issue 4
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Original Articles

Influencing College Student Drinking Intentions With Social Norms and Self-Schema Matched Messages: Differences Between Low and High Self-Monitors

Megan M. MillerGraduate School, Kansas State University, Manhattan, Kansas, USACorrespondence[email protected]
&
Laura A. BrannonDepartment of Psychological Sciences, Kansas State University, Manhattan, Kansas, USA
Pages 297-312 | Published online: 16 Nov 2015

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