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Journal of Marketing for Higher Education Volume 34, 2024 - Issue 1

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Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement

Umer Zamana Endicott College of International Studies, Woosong University, Daejeon, Republic of Korea

Murat Aktanb Faculty of Economics and Administrative Sciences, Mugla Sitki Kocman University, Mugla, Republic of Turkey

Hasnan Babera Endicott College of International Studies, Woosong University, Daejeon, Republic of KoreaCorrespondence[email protected]

https://orcid.org/0000-0002-8951-3501

Shahid Nawazc Department of Management Sciences, Islamia University Bahawalpur (IUB), Pakistan

Pages 390-414 | Received 07 Aug 2020, Accepted 03 Oct 2021, Published online: 12 Nov 2021

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https://doi.org/10.1080/08841241.2021.1998285
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