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Research Article
The role of brand authenticity for higher education institutions
Florent Girardina EHL Hospitality Business School, HES-SO, University of Applied Sciences and Arts Western Switzerland, Lausanne, SwitzerlandCorrespondence[email protected]
https://orcid.org/0000-0002-6402-8577
Inès Blala EHL Hospitality Business School, HES-SO, University of Applied Sciences and Arts Western Switzerland, Lausanne, Switzerland
https://orcid.org/0000-0003-3333-0500
Renaud Lunardob Kedge Business School, Talence, France
https://orcid.org/0000-0002-4436-1014
Received 07 Feb 2022, Accepted 13 Jan 2023, Published online: 18 Mar 2023
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