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Journal of Personal Selling & Sales Management Volume 40, 2020 - Issue 1
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Articles

Self-efficacy and personal selling: review and examination with an emphasis on sales performance

Robert A. PetersonMcCombs School of Business, The University of Texas at Austin, 2110 Speedway, Austin, Texas, 78712, USACorrespondence[email protected]
Pages 57-71 | Received 20 Feb 2019, Accepted 07 Aug 2019, Published online: 30 Aug 2019

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