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Journal of Personal Selling & Sales Management Volume 41, 2021 - Issue 2
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Article

Digital transformation of business-to-business sales: what needs to be unlearned?

Malla Mattilaa Faculty of Management and Business, Tampere University, FI-33014, Tampere, FinlandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3317-4579View further author information
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Mika Yrjöläa Faculty of Management and Business, Tampere University, FI-33014, Tampere, FinlandORCID Iconhttps://orcid.org/0000-0003-4388-075XView further author information
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Pia Hautamäkib School of Business, Tampere University of Applied Sciences, FI-33014, Tampere, FinlandORCID Iconhttps://orcid.org/0000-0003-0100-6386View further author information
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Pages 113-129 | Received 16 Dec 2020, Accepted 08 Apr 2021, Published online: 13 May 2021

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