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Original Articles
Demystifying Horizontal/Vertical Cultural Difference in Green Consumption: A Cross-Cultural Comparative Study
Saleem ur RahmanSchool of Marketing and Communication, University of Vaasa, Vaasa, FinlandCorrespondence[email protected]; [email protected]
https://orcid.org/0000-0002-5348-9781
Harri LuomalaSchool of Marketing and Communication, University of Vaasa, Vaasa, Finland
Pages 543-558
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Published online: 10 Dec 2020
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