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Articles
Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising
Morteza Abolhasania University of Liverpool, Liverpool, UK;b The Open University Business School, Milton Keynes, UKCorrespondence[email protected]
https://orcid.org/0000-0002-3772-2619
Zahra Golrokhia University of Liverpool, Liverpool, UK;c School of Engineering and Innovation, The Open University, Milton Keynes, UK
https://orcid.org/0000-0003-1064-2579
Pages 567-591
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Published online: 30 Dec 2021
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