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The International Review of Retail, Distribution and Consumer Research Volume 23, 2013 - Issue 4
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Articles

Cutting through the clutter: purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism

Iris Vilnai-Yavetz Ruppin Academic Center, Business Administration, Emek Hefer, 4025000, IsraelCorrespondence[email protected]
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Ran Koren Ruppin Academic Center, Business Administration, Emek Hefer, 4025000, Israel
Pages 394-417 | Received 28 Jun 2012, Accepted 01 Apr 2013, Published online: 10 May 2013

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