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The International Review of Retail, Distribution and Consumer Research Volume 28, 2018 - Issue 1
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Retail market segmentation: the use of consumer decision-making styles, overall satisfaction and demographics

Rina MakgosaDepartment of Marketing, University of Botswana, Gaborone, BotswanaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-6885-3497
ORCID Icon &
Oluranti SangodoyinGaborone Institute of Professional Studies, Gaborone, Botswana
Pages 64-91 | Received 12 May 2016, Accepted 19 May 2017, Published online: 09 Jun 2017

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