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The International Review of Retail, Distribution and Consumer Research Volume 27, 2017 - Issue 5: Special Issue: The 19th International Conference on Research in the Distributive Trades - EAERCD, Dublin 2017
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Articles

Hear what I appreciate: activation of consumption motives for healthier food choices across different value segments

Jenniina SihvonenDepartment of Marketing, University of Vaasa, Vaasa, FinlandCorrespondence[email protected]
&
Harri LuomalaDepartment of Marketing, University of Vaasa, Vaasa, Finland
Pages 502-514 | Received 31 Jan 2017, Accepted 19 Sep 2017, Published online: 04 Dec 2017

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