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Studies in humans
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels
Marco Francesco MazzùDepartment of Business and Management, LUISS “Guido Carli” University, Rome, ItalyCorrespondence[email protected]
https://orcid.org/0000-0002-8427-9664
Simona RomaniDepartment of Business and Management, LUISS “Guido Carli” University, Rome, Italy
https://orcid.org/0000-0001-7008-0139
Angelo BaccelloniDepartment of Business and Management, LUISS “Guido Carli” University, Rome, Italy
https://orcid.org/0000-0002-8064-103X
Ludovico LaviniDepartment of Business and Management, LUISS “Guido Carli” University, Rome, Italy
https://orcid.org/0000-0002-0905-7201
Pages 378-395
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Received 05 Jul 2021, Accepted 12 Sep 2021, Published online: 28 Sep 2021
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