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Research Article

Multisensory museum experience: an integrative view and future research directions

Dan Luoa Department of Art Studies and Archaeology, Vrije Universiteit Brussel, Ixelles, Belgium;b Department of Marketing and Strategy, Faculty of Business Economics, Hasselt University, Hasselt, BelgiumCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3970-9901View further author information
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Lieve Doucéb Department of Marketing and Strategy, Faculty of Business Economics, Hasselt University, Hasselt, BelgiumView further author information
&
Karin Nysc Multidisciplinary Archaeological Research Institute, Vrije Universiteit Brussel, Ixelles, BelgiumORCID Iconhttps://orcid.org/0000-0001-6032-9439View further author information
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Received 13 Dec 2023, Accepted 15 May 2024, Published online: 26 May 2024

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