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Journal of Strategic Marketing Volume 22, 2014 - Issue 3
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Sense of virtual community and perceived critical mass in online group buying

Weng Marc LimSchool of Business, Monash University Malaysia, Bandar Sunway, MalaysiaCorrespondence[email protected]
Pages 268-283 | Received 22 Apr 2013, Accepted 17 Oct 2013, Published online: 05 Feb 2014

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