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Journal of Strategic Marketing Volume 25, 2017 - Issue 5-6
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Original Articles

Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms

Soumya SarkarMarketing, Indian Institute of Management Ranchi, Ranchi, IndiaCorrespondence[email protected]
&
Prashant MishraMarketing, IIM Calcutta, Kolkata, India
Pages 367-383 | Received 24 Apr 2015, Accepted 17 Dec 2015, Published online: 18 Mar 2016

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