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Journal of Strategic Marketing Volume 31, 2023 - Issue 1
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Research Article

How perceptions of relationship investment influence customer loyalty: the mediating role of perceived value and the moderating role of relationship proneness

Choukri Menidjela Faculty of Economics & Management, University of Larbi Tebessi, Tebessa, Algeria;b MECAS Laboratory, University of Tlemcen, Tlemcen, AlgeriaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-8510-800X
ORCID Icon &
Anil Bilgihanc Department of Marketing, College of Business, Florida Atlantic University, Boca Raton, FL, USAORCID Iconhttps://orcid.org/0000-0003-2770-9637
ORCID Icon
Pages 296-319 | Received 07 May 2020, Accepted 28 Feb 2021, Published online: 17 Mar 2021

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