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Journal of Strategic Marketing Volume 32, 2024 - Issue 2
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Research Article

Analyzing survey data in marketing research: A guide for academics and postgraduate students

James M. CrickSchool of Business, University of Leicester, Leicester, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6286-116X
ORCID Icon
Pages 203-215 | Received 20 Dec 2021, Accepted 19 Jan 2023, Published online: 07 Feb 2023

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