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Health Communication Volume 26, 2011 - Issue 5
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Articles

Stigma-Reducing Components in Direct-to-Consumer Prescription Ads: Onset Controllability, Offset Controllability, and Recategorization

Soontae An Division of Media Studies, Ewha Womans UniversityCorrespondence[email protected]
&
Hannah Kang College of Journalism and Communications, University of Florida
Pages 468-478 | Published online: 25 Mar 2011

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