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Research Article

“I Will Exercise to Look Great!”: The Impact of Message Frame, Message Focus, and Age Label on Enhancing Older Adults’ Physical Activity Intentions

Lai Weia School of Journalism and Communication, Shandong University;b Wee Kim Wee School of Communication and Information, Nanyang Technological UniversityView further author information
&
Xiaodong Yanga School of Journalism and Communication, Shandong UniversityCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7912-007XView further author information
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Published online: 22 Jul 2024

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