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Research Articles

How Positive and Negative Electronic Word of Mouth (eWOM) Affects Customers’ Intention to Use Social Commerce? A Dual-Stage Multi Group-SEM and ANN Analysis

Alhamzah Alnoora School of Management, Universiti Sains Malaysia, Pulau Pinang, Malaysia;b Management Technical College, Southern Technical University, Basrah, IraqCorrespondence[email protected]
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Victor Tiberiusc Faculty of Economics and Social Sciences, University of Potsdam, Potsdam, GermanyView further author information

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Abbas Gatea Atiyahd Faculty of Management and Economics, University of Thi-Qar, Thi-Qar, IraqView further author information

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Khai Wah Khawa School of Management, Universiti Sains Malaysia, Pulau Pinang, MalaysiaView further author information

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Teh Sin Yina School of Management, Universiti Sains Malaysia, Pulau Pinang, MalaysiaView further author information

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XinYing Chewe School of Computer Sciences, Universiti Sains Malaysia, Pulau Pinang, MalaysiaView further author information

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Sammar Abbasf Institute of Business Studies, Kohat University of Science and Technology (KUST), Kohat, PakistanView further author information