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Journal of Nonprofit & Public Sector Marketing Volume 35, 2023 - Issue 4
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Research Article

A Few More Words for a Few More Cents: The Roles of Beneficiary and Message Frames during a Door-to-Door Donation Collection

Ardion D. BeldadFaculty of Behavioural, Management, and Social Sciences, University of Twente, Enschede, The NetherlandsCorrespondence[email protected]
,
Ismay L. BaxFaculty of Behavioural, Management, and Social Sciences, University of Twente, Enschede, The Netherlands
&
Joris van HoofFaculty of Behavioural, Management, and Social Sciences, University of Twente, Enschede, The Netherlands
Pages 414-437 | Published online: 21 Oct 2022

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