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Journal of Travel & Tourism Marketing Volume 25, 2008 - Issue 2
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Original Articles

Evaluating Service Marketing in Airline Industry and Its Influence on Student Passengers' Purchasing Behavior Using Taipei–London Route as an Example

Annie Huiling Chen Royal Holloway, University of London, Egham, Surrey TW20 0EX, EnglandCorrespondence[email protected]
,
Norman Peng Royal Holloway, University of London, Egham, Surrey TW20 0EX, England
&
Chris Hackley Department of Management, Royal Holloway, University of London, Egham, Surrey TW20 0EX, England
Pages 149-160 | Received 14 Jun 2007, Accepted 27 Sep 2007, Published online: 12 Oct 2008

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