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Journal of Travel & Tourism Marketing Volume 30, 2013 - Issue 1-2: Social Media
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Original Articles

How Motivation, Opportunity, and Ability Impact Travelers' Social Media Involvement and Revisit Intention

Xi Y. Leung Department of Nutrition and Hospitality Management, University of Mississippi, 216 Lenoir Hall, University, MS, 38677, USACorrespondence[email protected]
&
Billy Bai College of Hotel Administration, University of Nevada, Las Vegas
Pages 58-77 | Received 29 Apr 2012, Accepted 03 Oct 2012, Published online: 04 Mar 2013

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