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Journal of Travel & Tourism Marketing Volume 36, 2019 - Issue 7: Future of Tourism Marketing

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Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Somang MinSchool of Hotel, Restaurant and Tourism Management, Center of Economic Excellence in Tourism and Economic Development, College of Hospitality, Retail and Sport Management, University of South Carolina, Columbia, SC, USA

Kevin Kam Fung SoSchool of Hotel, Restaurant and Tourism Management, Center of Economic Excellence in Tourism and Economic Development, College of Hospitality, Retail and Sport Management, University of South Carolina, Columbia, SC, USACorrespondence[email protected]

Miyoung JeongSchool of Hotel, Restaurant and Tourism Management, College of Hospitality, Retail and Sport Management, University of South Carolina, Columbia, SC, USA

Pages 770-783 | Received 27 Feb 2018, Accepted 18 Jul 2018, Published online: 04 Sep 2018

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https://doi.org/10.1080/10548408.2018.1507866
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