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Journal of Travel & Tourism Marketing Volume 36, 2019 - Issue 4

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Product performance and its role in airline image generation and customer retention processes: gender difference

Heesup HanCollege of Hospitality and Tourism Management, Sejong University, Seoul, KoreaView further author information

Changsup ShimDepartment of Tourism Management, Gachon University, Seongnam-si, Gyeonggi-do, Korea

http://orcid.org/0000-0002-8000-863X View further author information

Won Seok LeeDepartment of Tourism and Recreation, Kyonggi University, Seoul, KoreaView further author information

Wansoo KimDepartment of Tourism Management, Dong-A University, Busan, KoreaCorrespondence[email protected]
View further author information

Pages 536-548 | Received 17 Oct 2018, Accepted 08 Feb 2019, Published online: 14 Mar 2019

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https://doi.org/10.1080/10548408.2019.1583627
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