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Journal of Travel & Tourism Marketing Volume 37, 2020 - Issue 3

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Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry

Heesup Hana College of Hospitality and Tourism Management, Sejong University, Gwanjin-Gu, South Korea

https://orcid.org/0000-0001-6356-3001

Kai-Sean Leeb School of Hospitality and Tourism Management, Spears School of Business, Oklahoma State University, Stillwater, OK, USACorrespondence[email protected]

Bee-Lia Chuac Department of Food Service and Management, Faculty of Food Science and Technology, Universiti Putra Malaysia, Serdang, Malaysia

Sanghyeop Leed Major in Tourism Management, College of Business Administration, Keimyung University, Dalseo-gu, South Korea

Pages 380-395 | Received 17 Jan 2020, Accepted 11 Apr 2020, Published online: 09 Jun 2020

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https://doi.org/10.1080/10548408.2020.1757563
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