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Journal of Travel & Tourism Marketing Volume 37, 2020 - Issue 4
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Article

Predicting the revisit intention of volunteer tourists using the merged model between the theory of planned behavior and norm activation model

Noppadol Manosuthia School of Hotel and Tourism Management, Hong Kong Polytechnic University, Kowloon, Hong KongORCID Iconhttps://orcid.org/0000-0002-3018-3480
ORCID Icon,
Jin-Soo Leea School of Hotel and Tourism Management, Hong Kong Polytechnic University, Kowloon, Hong Kong
&
Heesup Hanb College of Hospitality and Tourism Management, Sejong University, Seoul, KoreaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6356-3001
ORCID Icon
Pages 510-532 | Received 21 Feb 2020, Accepted 11 Jun 2020, Published online: 23 Jul 2020

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