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Journal of Travel & Tourism Marketing Volume 39, 2022 - Issue 7-9
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Research Article

Rural tourism product promotion: a comparison of message framing techniques

Nelson K. F. TsangSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, ChinaORCID Iconhttps://orcid.org/0000-0002-9378-6959
ORCID Icon,
Alice GongSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China
&
Wai Ching Wilson AuSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7963-2937
ORCID Icon
Pages 609-622 | Received 14 Nov 2022, Accepted 20 Feb 2023, Published online: 13 Mar 2023

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