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Journal of Travel & Tourism Marketing Volume 40, 2023 - Issue 1
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Research Article

Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users

Brigitte Stangla School of Hospitality and Tourism Management, University of Surrey, Guildford, UK
,
Margit Kastnerb Department of Marketing, WU Vienna University of Economics and Business, Vienna, Austria
,
Sangwon Parkc College of Hotel and Tourism Management, Kyung Hee University, Seoul, Republic of KoreaCorrespondence[email protected]
&
Dandison Ukpabid School of Business and Economics, University of Jyväskylä, Jyväskylä, FinlandORCID Iconhttps://orcid.org/0000-0002-5081-354X
ORCID Icon
Pages 38-54 | Received 07 Sep 2022, Accepted 26 Mar 2023, Published online: 26 Apr 2023

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