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Journal of Health Communication
International Perspectives
Volume 18, 2013 - Issue sup1: Promoting Health Literacy Research to Advance the Field
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ARTICLES

Understanding Health Literacy Measurement Through Eye Tracking

Michael Mackert Department of Advertising and Public Relations, The University of Texas at Austin, Austin, Texas, USA; The University of Texas Health Science Center at Houston School of Public Health, Houston, Texas, USACorrespondence[email protected]
,
Sara E. Champlin Department of Advertising and Public Relations, The University of Texas at Austin, Austin, Texas, USA
,
Keryn E. Pasch Department of Kinesiology and Health Education, The University of Texas at Austin, Austin, Texas, USA
&
Barry D. Weiss Department of Family and Community Medicine, University of Arizona College of Medicine, Tucson, Arizona, USA
Pages 185-196 | Published online: 04 Oct 2013

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