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Journal of Global Academy of Marketing Science Volume 13, 2004 - Issue 1
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Original Articles

상표평가에서 기억감정의 이용을 촉진하는 요인에 관한 연구

A Study on the Factors Promoting the Use of Memory-based Emotion in Evaluating the Brand

Nak Hwan Dept. of Business of Administration, Chonbuk National University
&
Ji Eun Na Dept. of Business of Administration, Chonbuk National University
Pages 49-70 | Published online: 03 Jan 2012

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