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Journal of Global Academy of Marketing Science Volume 17, 2007 - Issue 3
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Original Articles

글로벌 기업 환경 변화의 새로운 패러다임으로서 지 속가능한 발전과 마케 팅 - 지속가능마케팅의 의사결정 지향적 컨셉 -

Sustainable Development and Sustainability Marketing - Integration of customer and socio-ecological aspect in Marketing concept -

Sang-Min Nam Dept. of Distribution Management, Tongmyong University
,
Jong-Ho Kim Dept. of Business Administration, Chosun University
,
Jung-Koo Noh Dept. of Distribution Management, Tongmyong University
,
남상민 동명대학교 유통경영학과 조교수
,
김종호 조선대학교 경영학부 교수
&
노정구 동명대학교 유통경영학과 교수
Pages 83-108 | Published online: 03 Jan 2012

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