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Journal of Global Academy of Marketing Science Volume 19, 2009 - Issue 4
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Original Articles

The Effect of E-SERVQUAL on e-Loyalty for Apparel Online Shopping

在网上服装购物中电子 E-SERVQUAL 对电子忠诚度的影响

Eun Young Kim Department of Fashion Design Information, Chungbuk National University, E-mail: [email protected]
&
Vanessa P. Jackson Department of Merchandising, Apparel and Textiles, University of Kentucky, E-mail: [email protected]
Pages 57-65 | Received 02 Dec 2009, Accepted 16 Dec 2009, Published online: 03 Jan 2012

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