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Journal of Global Academy of Marketing Science Volume 20, 2010 - Issue 4
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Original Articles

Initial Trust with Unknown E-tailers in the Context of Online Gift Shopping

网 上礼品购物时对不认识的 网络零售 商的切始信任

Jaeha Lee Department of Apparel, Design and Hospitality Management, North Dakota State University, USA Phone: +1 701 231 8220 Fax: +1 701 231 8220 E-mail: [email protected]
&
Seung-Eun Lee Apparel Merchandising and Design, Department of Human Environmental Studies, Central Michigan University, Phone: +1 989 774 2035 E-mail: [email protected]
Pages 343-352 | Received 17 Mar 2009, Accepted 09 Nov 2010, Published online: 03 Jan 2012

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